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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Miklós-Thal, Jeanine"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Industrie"
~subject:"Theorie"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine
;
Raith, Michael
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
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