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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Neslin, Scott A."
~person:"Pauwels, Koen"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing management
4
Marketingmanagement
4
Consumer behaviour
3
Beziehungsmarketing
2
Distribution channel
2
Relationship marketing
2
Vertriebsweg
2
Customer value
1
Decision
1
Entscheidung
1
Experiment
1
Feldforschung
1
Field research
1
Inofec BV
1
Kundenbindungsprogramm
1
Kundenwert
1
Loyalty program
1
Market research
1
Market segmentation
1
Marktforschung
1
Marktsegmentierung
1
Netherlands
1
Niederlande
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Online retailing
1
Online-Handel
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Performance measurement
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Performance-Messung
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consumer attitude metrics
1
cross-effects model
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customer profitability
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customer tier programs
1
database marketing
1
dynamic programming model
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empirical generalizations
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field experiment
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frequency reward
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hierarchical linear model
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loyalty program
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multichannel shopping
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Neslin, Scott A.
Pauwels, Koen
Caillaud, Bernard
1
De Nijs, Romain
1
Desai, Preyas S.
1
Dong, Xiaojing
1
Gardete, Pedro M.
1
Gopalakrishnan, Arun
1
Gupta, Sachin
1
Hanssens, Dominique M.
1
Janakiraman, Ramkumar
1
Jiang, Zhenling
1
Kopalle, Praveen K.
1
Liu, Qiang
1
Montaguti, Elisa
1
Nevskaya, Yulia
1
Purohit, Devavrat
1
Sinitsyn, Maxim
1
Srinivasan, Shuba
1
Steenburgh, Thomas J.
1
Sun, Baohong
1
Sun, Yacheng
1
Swaminathan, Vanitha
1
Thomadsen, Raphael
1
Valentini, Sara
1
Vanhuele, Marc
1
Xie, Ying
1
Yildirim, Gokhan
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Yoganarasimhan, Hema
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Zhou, Bo
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
2
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
3
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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