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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Prieto-Rodriguez, Juan"
~subject:"Film industry"
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Prieto-Rodriguez, Juan
Chintagunta, Pradeep K.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of cultural economics
2
Applied economics
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
1
Journal of Cultural Economics
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Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
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