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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Yang, Sha"
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Online-Marketing
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Yang, Sha
Tucker, Catherine
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Braun, Michael
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Liberali, Guilherme
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Urban, Glen L.
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Sayedi, Amin
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Forthcoming at Marketing Science
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
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2
Modeling competition and its impact on paid-search advertising
Yang, Sha
;
Lu, Shijie
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10010337961
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3
Analyzing the relationship between organic and sponsored search advertising : positive, negative, or zero interdependence?
Yang, Sha
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 602-623
Persistent link: https://www.econbiz.de/10008652635
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