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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
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