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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Theory"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
44
The journal of business & industrial marketing
25
Gabler Edition Wissenschaft
20
Journal of business-to-business marketing
15
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11
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9
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6
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5
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Innovation in pricing : contemporary theories and best practices
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Journal of marketing
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Schriften zum innovativen Marketing
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Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
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Kompetenztransfer im Investitionsgütermarketing
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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Field guide to case study research in business-to-business marketing and purchasing
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ECONIS (ZBW)
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Competition in corruptible markets
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
Saved in:
2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
3
Implications of channel structure for leasing or selling durable goods
Bhaskaran, Sreekumar R.
;
Gilbert, Stephen M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 918-934
Persistent link: https://www.econbiz.de/10003900007
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