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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
273
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Wettbewerb
58
Distribution channel
57
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
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52
Social Web
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Social web
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Online retailing
46
Online-Handel
46
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45
Retail trade
45
Viral marketing
45
Virales Marketing
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Beziehungsmarketing
43
Marketing management
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Marketingmanagement
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Relationship marketing
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pricing
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38
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Chintagunta, Pradeep K.
42
Shugan, Steven M.
41
Allenby, Greg M.
38
Hauser, John R.
37
Srinivasan, Kannan
36
Bradlow, Eric T.
35
Staelin, Richard
27
Sudhir, K.
23
Tellis, Gerard J.
22
Desai, Preyas S.
21
Mela, Carl F.
21
Bronnenberg, Bart J.
20
Kuksov, Dmitri
20
Iyer, Ganesh
19
Chen, Yuxin
18
Fader, Peter S.
17
Roberts, John H.
16
Winer, Russell S.
16
Danaher, Peter J.
15
Guo, Liang
15
Jain, Sanjay
15
Lilien, Gary L.
15
Ofek, Elie
15
Schweidel, David A.
15
Sun, Baohong
15
Tucker, Catherine
15
Wedel, Michel
15
Dubé, Jean-Pierre
14
Godes, David
14
Jerath, Kinshuk
14
Kumar, V.
14
Manchanda, Puneet
14
Narasimhan, Chakravarthi
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Braun, Michael
13
Jedidi, Kamel
13
Narasimhan, Om
13
Netzer, Oded
13
Padmanabhan, V.
13
Singh, Vishal
13
Toubia, Olivier
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
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OLC EcoSci
1,059
ECONIS (ZBW)
905
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121
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
122
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
123
Competitive dynamics in the sharing economy : an analysis in the context of airbnb and hotels
Li, Hui
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 365-391
Persistent link: https://www.econbiz.de/10012038394
Saved in:
124
Consumer response to Chapter 11 bankruptcy : negative demand spillover to competitors
Ozturk, O. Cem
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 296-316
Persistent link: https://www.econbiz.de/10012022544
Saved in:
125
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
126
Creation and consumption of mobile word of mouth : how are mobile reviews different?
Ransbotham, Sam
;
Lurie, Nicholas H.
;
Liu, Hongju
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 773-792
Persistent link: https://www.econbiz.de/10012120904
Saved in:
127
Dynamic demand for new and used durable goods without physical depreciation : the case of Japanese video games
Ishihara, Masakazu
;
Ching, Andrew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 392-416
Persistent link: https://www.econbiz.de/10012038396
Saved in:
128
Dynamic online pricing with incomplete information using multiarmed bandit experiments
Misra, Kanishka
;
Schwartz, Eric M.
;
Abernethy, Jacob
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 226-252
Persistent link: https://www.econbiz.de/10012022538
Saved in:
129
Editorial: an update on the frontiers section
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 913-917
Persistent link: https://www.econbiz.de/10012147180
Saved in:
130
Effectiveness of product recommendations under time and crowd pressures
Kawaguchi, Kohei
;
Uetake, Kosuke
;
Watanabe, Yasutora
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 253-273
Persistent link: https://www.econbiz.de/10012022541
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