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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
273
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Wettbewerb
58
Distribution channel
57
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
Bayesian inference
52
Social Web
51
Social web
51
Online retailing
46
Online-Handel
46
Einzelhandel
45
Retail trade
45
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
43
Marketingmanagement
43
Relationship marketing
43
pricing
43
Brand
38
Markenartikel
38
advertising
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1,959
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5
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905
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905
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9
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9
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905
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Chintagunta, Pradeep K.
42
Shugan, Steven M.
41
Allenby, Greg M.
38
Hauser, John R.
37
Srinivasan, Kannan
36
Bradlow, Eric T.
35
Staelin, Richard
27
Sudhir, K.
23
Tellis, Gerard J.
22
Desai, Preyas S.
21
Mela, Carl F.
21
Bronnenberg, Bart J.
20
Kuksov, Dmitri
20
Iyer, Ganesh
19
Chen, Yuxin
18
Fader, Peter S.
17
Roberts, John H.
16
Winer, Russell S.
16
Danaher, Peter J.
15
Guo, Liang
15
Jain, Sanjay
15
Lilien, Gary L.
15
Ofek, Elie
15
Schweidel, David A.
15
Sun, Baohong
15
Tucker, Catherine
15
Wedel, Michel
15
Dubé, Jean-Pierre
14
Godes, David
14
Jerath, Kinshuk
14
Kumar, V.
14
Manchanda, Puneet
14
Narasimhan, Chakravarthi
14
Braun, Michael
13
Jedidi, Kamel
13
Narasimhan, Om
13
Netzer, Oded
13
Padmanabhan, V.
13
Singh, Vishal
13
Toubia, Olivier
13
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
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OLC EcoSci
1,059
ECONIS (ZBW)
905
Showing
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141
Linear estimation of aggregate dynamic discrete demand for durable goods : overcoming the curse of dimensionality
Cheng Chou
;
Derdenger, Tim
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 888-909
Persistent link: https://www.econbiz.de/10012120924
Saved in:
142
Managing consumer deliberations in a decentralized distribution channel
Li, Xi
;
Li, Yanzhi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 170-190
Persistent link: https://www.econbiz.de/10011999564
Saved in:
143
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
144
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
145
Mobile hailing technology and taxi driving behaviors
Wang, Yanwen
;
Wu, Chunhua
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 734-755
Persistent link: https://www.econbiz.de/10012120883
Saved in:
146
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
147
Multimarket value creation and competition
Fu, Qiang
;
Iyer, Ganesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 129-149
Persistent link: https://www.econbiz.de/10011999561
Saved in:
148
On the profitability of stacked discounts : identifying revenue and cost effects of discount framing
Ertekin, Necati
;
Shulman, Jeffrey D.
;
Chen, Haipeng
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 317-342
Persistent link: https://www.econbiz.de/10012022545
Saved in:
149
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
Saved in:
150
The performance measurement trap
Kuksov, Dmitri
;
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 68-87
Persistent link: https://www.econbiz.de/10011999552
Saved in:
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