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~isPartOf:"Marketing strategy organization and implementation"
~source:"econis"
~subject:"Firm performance"
~type_genre:"Collection of articles written by one author"
~type_genre:"Firmeninformation"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
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2009
Persistent link: https://www.econbiz.de/10003836597
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