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~isPartOf:"Marketing theory"
~person:"Becker, Marc"
~person:"Borgerson, Janet L."
~person:"Lusk, Jayson L."
~person:"Reutterer, Thomas"
~person:"Schroeder, Jonathan E."
~person:"Schröder, Carsten"
~subject:"Computerspiel"
~subject:"Konsumentenverhalten"
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Becker, Marc
Borgerson, Janet L.
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Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
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Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan
;
Luo, Jifeng
;
Schroeder, Jonathan E.
; …
- In:
Marketing theory
17
(
2017
)
4
,
pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
Saved in:
2
Borderlines: skin, tattoos and consumer culture theory
Patterson, Maurice
;
Schroeder, Jonathan E.
- In:
Marketing theory
10
(
2010
)
3
,
pp. 253-267
Persistent link: https://www.econbiz.de/10008695976
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