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~isPartOf:"Marketing theory"
~person:"Glückler, Johannes"
~person:"Henneberg, Stephan"
~person:"Hess, Thomas"
~type_genre:"Article in journal"
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Portfolio-Management
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Glückler, Johannes
Henneberg, Stephan
Hess, Thomas
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Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of economic geography
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Zeitschrift für Wirtschaftsgeographie
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Zeitschrift für Planung : ZP
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ZFW - advances in economic geography
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A value perspective on relationship portfolios
Corsaro, Daniela
;
Fiocca, Renato
;
Henneberg, Stephan
; …
- In:
Marketing theory
13
(
2013
)
3
,
pp. 275-302
Persistent link: https://www.econbiz.de/10009790658
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