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~isPartOf:"Marketing through minefields"
~subject:"USA"
~subject:"United Kingdom"
~type_genre:"Case study"
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Marketing through minefields
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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License to overkill
Nunes, Paul F.
- In:
Marketing through minefields
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(pp. 65-89)
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2008
Persistent link: https://www.econbiz.de/10003813881
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