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~isPartOf:"Marketing-Controlling"
~person:"Krafft, Manfred"
~person:"Verhoef, Peter C."
~subject:"Relationship marketing"
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Relationship marketing
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Krafft, Manfred
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Marketing-Controlling
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of the Academy of Marketing Science
6
Journal of retailing
5
ERIM report series research in management
3
Journal of marketing
3
Journal of service research : JSR
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Kundenmanagement & Electronic Commerce
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
European management journal
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
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Journal of retailing and consumer services
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Research
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Zeitschrift für Betriebswirtschaft / Special issue : ZfB
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
ERIM Report Series Reference
1
Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Vertriebscontrolling - Status quo und Anforderungen an moderne Systeme
Krafft, Manfred
- In:
Marketing-Controlling
,
(pp. 55-65)
.
2000
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