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~isPartOf:"Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz"
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
92
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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Soziale Verantwortung und die Zahlungsbereitschaft der Kunden
Voeth, Markus
;
Mohr, Rainald
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
40
(
2007
),
pp. 8-12
Persistent link: https://www.econbiz.de/10003577607
Saved in:
2
Warum ethische Markenführung mehr als nur ein Modethema sein sollte
Prox, Christoph
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
40
(
2007
),
pp. 14-17
Persistent link: https://www.econbiz.de/10003577614
Saved in:
3
Stellisch - Premium-Marke setzt im Bio-Markt Zeichen
Stellisch, Andreas
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
40
(
2007
),
pp. 22-23
Persistent link: https://www.econbiz.de/10003577623
Saved in:
4
Vertrauen : Sonderheft
Kalka, Jochen
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003577563
Saved in:
5
Markenwert : Marketer auf der Sentimental Journey - Renaissance der emotionalen Markenführung ; Sonderheft
Kalka, Jochen
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003388851
Saved in:
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