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~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~person:"Lusch, Robert F."
~subject:"Electronic Commerce"
~subject:"Marketingtheorie"
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Electronic Commerce
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Lusch, Robert F.
Vargo, Stephen L.
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Marketing-mix strategies - product strategy and promotion strategy
Journal of the Academy of Marketing Science
5
European journal of marketing : EJM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Review of marketing research
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business market management : jbm
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Journal of business research : JBR
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Journal of international marketing
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Journal of macromarketing
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Journal of retailing
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Major theoretical debates and contemporary issues in marketing theory
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Management information systems : mis quarterly
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marketing theory
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The SAGE handbook of marketing theory
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The journal of supply chain management : a global review of purchasing and supply
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
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2009
Persistent link: https://www.econbiz.de/10003836309
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