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~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~source:"econis"
~subject:"Markenführung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Markenführung
Beziehungsmarketing
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Relationship marketing
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Behaviour
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Brand management
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Customer satisfaction
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Customer value
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Dienstleistungssektor
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Kundenwert
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Kundenzufriedenheit
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Brodie, Roderick J.
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Glynn, Mark S.
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Little, Victoria
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Marketing-mix strategies - product strategy and promotion strategy
Brand management ; Vol. 2
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of marketing management : MM
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The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Brand management ; Vol. 4
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Corporate brand and corporate reputation
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Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
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Ethics, social responsibility and sustainability in marketing
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International marketing ; Vol. 2
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Journal of retailing and consumer services
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Relational and functional integration
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Scientific Annals of Economics and Business
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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
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