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~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
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Dienstleistung
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Management
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Product quality
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Produktqualität
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Services
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Berry, Leonard L.
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Parasuraman, A.
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Zeithaml, Valerie A.
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Marketing-mix strategies - product strategy and promotion strategy
The service industries journal
61
Journal of service management
57
The journal of services marketing
56
SpringerLink / Bücher
49
Journal of business research : JBR
44
Journal of service research : JSR
43
International journal of production economics
21
Journal of service research
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
International journal of services technology and management
20
Services marketing quarterly
20
Journal of retailing and consumer services
18
The journal of business & industrial marketing
18
International journal of hospitality management
17
The science of service systems
17
Working paper / National Bureau of Economic Research, Inc.
17
European journal of operational research : EJOR
16
European journal of marketing : EJM
15
Handbook of service science ; [Vol. 1]
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Service business
15
The handbook of innovation and services : a multi-disciplinary perspective
15
Ifo-Schnelldienst
14
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
14
NBER working paper series
14
Revue d'économie industrielle
13
Schriften zum Produktionsmanagement
13
NBER Working Paper
12
Occasional papers / FAST, Forecasting and Assessment in Science and Technology
12
Springer eBook Collection
12
Discussion paper / Centre for Economic Policy Research
11
European review of service economics and management
11
International journal of production research
11
International journal of quality and service sciences
11
Managing service quality : MSQ ; an international journal
11
Research
11
Service science, management and engineering : education for the 21st Century
11
Wirtschaft und Gesellschaft - WuG
11
Mit Dienstleistungen die Zukunft gestalten : [Impulse aus Forschung und Praxis] ; Beiträge der 8. Dienstleistungstagung des BMBF
10
Business horizons
9
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Communication and control processes in the delivery of service quality
Zeithaml, Valerie A.
;
Berry, Leonard L.
;
Parasuraman, A.
-
2009
Persistent link: https://www.econbiz.de/10003836350
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