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~isPartOf:"Markt- und Unternehmensentwicklung"
~person:"Mayer, Dorith"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Kfz-Industrie"
~subject:"Lieferkette"
~subject:"Unternehmen"
~type_genre:"Collection of articles of several authors"
~type_genre:"Hochschulschrift"
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Markt- und Unternehmensentwicklung
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Wechselverhalten von industriellen Nachfragern : empirische Untersuchung der Markenbindung im Industriegüterbereich
Mayer, Dorith
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003861594
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