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~isPartOf:"Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft"
~subject:"Advertising effects"
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Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
Journal of internet commerce
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic commerce : IJEC
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of hospitality management
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International journal of sports marketing & sponsorship
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of electronic commerce research : JECR
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Journal of hospitality marketing & management
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Journal of marketing research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A reader in marketing communications
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Advanced topics in electronic commerce ; Vol. 1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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African journal of business and economic research : AJBER
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Benchmarking : an international journal ; BIJ
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Berichte aus der Betriebswirtschaft
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Cogent economics & finance
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Direct marketing : an international journal
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E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
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Facta Universitatis / Series economics and organization / University of Niš
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Handbuch der Marktforschung
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Checkliste zur Effizienz branchenspezifischer Websites als publikumsorientiertes Marketinginstrument auf der Basis einer Auswertung niederländischer pharmazeutischer Websites
Looff, Aart-Jan de
- In:
Marktkommunikation in Theorie und Praxis : inter- und …
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(pp. 9-36)
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2004
Persistent link: https://www.econbiz.de/10002128442
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Fear appeals on commercial web pages : a qualitative study
Kroese, Dennis A.
- In:
Marktkommunikation in Theorie und Praxis : inter- und …
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(pp. 37-66)
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2004
Persistent link: https://www.econbiz.de/10002128447
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