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~isPartOf:"Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]"
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
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Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The international review of retail, distribution and consumer research
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Journal of the Academy of Marketing Science
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International journal of retail & distribution management
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International journal of production economics
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The journal of product & brand management
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International journal of hospitality management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
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The journal of consumer marketing
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Working paper / National Bureau of Economic Research, Inc.
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Journal of advertising research
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The service industries journal
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Company and customer relations
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International journal of production research
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Journal of revenue and pricing management
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NBER working paper series
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of personal selling & sales management : JPSSM
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American journal of agricultural economics
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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