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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~person:"Chen, Steven"
~person:"Eppinger, Steven D."
~person:"Heitmann, Mark"
~person:"Niedderer, Kristina"
~subject:"Design Thinking"
~subject:"Produktmanagement"
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Chen, Steven
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Product design and development
Ulrich, Karl T.
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2004
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3. ed
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