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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Lehrbuch"
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Consumer behavior and marketing strategy
Peter, Jerome Paul
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Olson, Jerry C.
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2005
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7. ed
Persistent link: https://www.econbiz.de/10001855752
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Consumer behavior : building marketing strategy
Hawkins, Del I.
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Best, Roger J.
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Coney, Kenneth A.
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2004
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9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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