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~isPartOf:"McGraw-Hill/Irwin series in marketing"
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McGraw-Hill/Irwin series in marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Brand management ; Vol. 2
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Columbia Business School Research Paper
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Control of 'error' in market research data
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European journal of marketing : EJM
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GfK Marketing Intelligence Review
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Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
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Product management
Lehmann, Donald R.
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2005
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4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
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Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
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2002
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5. ed.
Persistent link: https://www.econbiz.de/10001554846
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Product management
Lehmann, Donald R.
;
Winer, Russell S.
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2002
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3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001557613
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