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~isPartOf:"McGraw-Hill/Irwin series in marketing"
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Marketing management
21
Marketingmanagement
21
Marketing
15
Theorie
13
Theory
13
USA
9
United States
9
Management
6
Marketing theory
6
Marketingtheorie
6
International marketing
5
Internationales Marketing
5
Market research
5
Marktforschung
5
Information technology
4
Informationstechnik
4
Consumer behaviour
3
Konsumentenverhalten
3
Lieferantenmanagement
3
Product management
3
Produktmanagement
3
Selling
3
Strategisches Management
3
Supplier relationship management
3
Verbraucherverhalten
3
Verkauf
3
Cross-cultural management
2
Interkulturelles Management
2
International
2
International market entry
2
Internationaler Markteintritt
2
Marketingforschung
2
Productivity
2
Produktivität
2
Sales promotion
2
Salespeople
2
Verkaufsförderung
2
Verkaufspersonal
2
Welt
2
World
2
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Book / Working Paper
37
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Lehrbuch
28
Textbook
27
Glossar enthalten
14
Glossary included
14
CD-ROM, DVD
9
Bibliografie
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
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Handbook
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Handbuch
1
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English
37
Author
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Bush, Robert P.
4
Hair, Joseph F.
4
Ortinau, David J.
4
Walker, Orville C.
4
Hartley, Steven W.
3
Johnston, Mark W.
3
Kerin, Roger A.
3
Lehmann, Donald R.
3
Marshall, Greg W.
3
Peter, Jerome Paul
3
Rudelius, William
3
Winer, Russell S.
3
Churchill, Gilbert A.
2
Cravens, David W.
2
Dwyer, F. Robert
2
Ford, Neil M.
2
Johansson, Johny K.
2
McCarthy, Edmund Jerome
2
Olson, Jerry C.
2
Perreault, William D.
2
Piercy, Nigel
2
Tanner, John F.
2
Bearden, William O.
1
Berkowitz, Eric N.
1
Best, Roger J.
1
Bingham, Frank G.
1
Boyd, Harper W.
1
Cateora, Philip R.
1
Coney, Kenneth A.
1
Donnelly, James H.
1
Dwyer, F. R.
1
Eppinger, Steven D.
1
Etzel, Michael J.
1
Futrell, Charles M.
1
Gomes, Roger
1
Graham, John L.
1
Hawkins, Del I.
1
Ingram, Thomas N.
1
Knowles, Patricia A.
1
Koch, Eric C.
1
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Published in...
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McGraw-Hill/Irwin series in marketing
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,969
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,197
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,143
European journal of operational research : EJOR
22,123
Far Eastern economic review
22,063
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,581
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,339
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,274
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,720
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,998
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,681
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