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~isPartOf:"Measurement and research methods in international marketing"
~person:"Han, Heesup"
~person:"Matzler, Kurt"
~person:"Sarstedt, Marko"
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Measurement and research methods in international marketing
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Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Measurement and research methods in international marketing
,
(pp. 169-194)
.
2011
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