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~isPartOf:"Measuring and managing brands"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Herr, Paul M."
~subject:"Advertising planning"
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Measuring and managing brands
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.
;
Han, Julia Y.
;
Herr, Paul M.
; …
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2009
Persistent link: https://www.econbiz.de/10003784834
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