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~isPartOf:"Measuring and managing brands"
~person:"Keller, Kevin Lane"
~person:"Meissner, Hans Günther"
~subject:"Brand image"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing theory"
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Measuring and managing brands
Pearson one series
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wi - Wirtschaft
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wi wirtschaft
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Always learning
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Brand management ; Vol. 1
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Brand management ; Vol. 2
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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Mittelstand und Betriebswirtschaft : Beiträge aus Wissenschaft und Praxis
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Pearson one
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Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund
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The evolution of integrated marketing communications : the customer-driven marketplace
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Zukunftsaspekte der anwendungsorientierten Betriebswirtschaftslehre : Erwin Grochla zum 65. Geburtstag gewidmet
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784811
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