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~isPartOf:"Measuring and managing brands"
~person:"Keller, Kevin Lane"
~subject:"Brand image"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing theory"
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Measuring and managing brands
Pearson one series
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Always learning
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784811
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