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~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~isPartOf:"Research report / Graduate School Research Institute Systems, Organisations and Management"
~subject:"Marketingtheorie"
~type_genre:"Handbook"
~type_genre:"Working Paper"
~type_genre:"Wörterbuch"
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Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
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2006
Persistent link: https://www.econbiz.de/10003301182
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Modeling the marketing strategy-performance relationship : towards an hierarchical marketing performance framework
Huizingh, Eelko
;
Zengerink, Evelien
-
2001
Persistent link: https://www.econbiz.de/10001633556
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