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~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~person:"Bullinger, Hans-Jörg"
~person:"Strandvik, Tore"
~person:"Witell, Lars"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Bundling strategy
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Customer satisfaction
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Bullinger, Hans-Jörg
Strandvik, Tore
Witell, Lars
Edvardsson, Bo
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Holmlund, Maria
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Meddelanden från Svenska Handelshögskolan
Forschungsbericht / Hochschulgruppe Arbeits- und Betriebsorganisation HAB e.V.
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Journal of business research : JBR
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Managing service quality : MSQ ; an international journal
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Strategien im Umbruch : neue Konzepte der Unternehmensführung
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Customer needing : conceptualising industrial service from a customer perspective
Strandvik, Tore
(
contributor
);
Holmlund, Maria
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003709357
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