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~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
~person:"Diehl, Sandra"
~subject:"Advertising effects"
~subject:"Einflussgröße"
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Advertising effects
Einflussgröße
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
International journal of advertising : the quarterly review of marketing communications
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Cutting edge international research
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Forschungsgruppe Konsum und Verhalten
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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International advertising and communication : current insights and empirical findings
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Journal of current issues and research in advertising
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ECONIS (ZBW)
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Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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