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~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
~person:"Okazaki, Shintaro"
~person:"Pelsmacker, Patrick de"
~person:"Yan, Ruiliang"
~subject:"Advertising"
~subject:"Vertriebsweg"
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Advertising
Vertriebsweg
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Okazaki, Shintaro
Pelsmacker, Patrick de
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
Journal of retailing and consumer services
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Advertising worldwide : advertising conditions in selected countries
1
Electronic commerce research
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Electronic markets : the international journal on networked business
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European Advertising Academy
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of technology marketing : IJTMkt
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Journal of business research : JBR
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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The SAGE handbook of marketing ethics
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Young consumers : insight and ideas for responsible marketers
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5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
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