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~isPartOf:"Media and convergence management"
~subject:"Multimedia"
~subject:"Online-Marketing"
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Media and convergence management
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Lehrbuch
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Journal of media business studies
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Report / European Communication Council
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Asia Pacific journal of marketing and logistics
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Computational & mathematical organization theory
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Dienstleistung der Zukunft : Märkte, Unternehmen und Infrastrukturen im Wandel ; Ergebnisse der Tagung des BMBF vom 28. und 29. Juni 1995 in Berlin
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Gesellschaft - Moderation & Präsentation - Medientechnik
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Handbook of media economics ; volume 1
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Handbuch Medienmanagement : mit 46 Tabellen
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Houghton Mifflin Adviser in Marketing
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International journal of advertising : the review of marketing communications
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International journal of industrial organization
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Journal of communication management : an international journal
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Journal of marketing and consumer behaviour in emerging markets
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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The journal of product & brand management
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Advertising in a multimedia age
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Conceptualizing audiences in convergent media environments
Hasebrink, Uwe
;
Hölig, Sascha
- In:
Media and convergence management
,
(pp. 189-202)
.
2013
Persistent link: https://www.econbiz.de/10009767976
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2
Media convergence and media multitasking
Kazakova, Snezhanka
;
Cauberghe, Verolien
- In:
Media and convergence management
,
(pp. 177-188)
.
2013
Persistent link: https://www.econbiz.de/10009767980
Saved in:
3
Cross-media advertising : brand promotion in an age of media convergence
Voorveld, Hilde
;
Smit, Edith
;
Neijens, Peter
- In:
Media and convergence management
,
(pp. 117-133)
.
2013
Persistent link: https://www.econbiz.de/10009767986
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