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~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~isPartOf:"Psychology & marketing"
~isPartOf:"Universität zu Köln - Institut für Rundfunkökonomie - Arbeitspapiere"
~person:"Tran, Gina A."
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Psychology & marketing
Universität zu Köln - Institut für Rundfunkökonomie - Arbeitspapiere
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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