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~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~subject:"Kommunikationswissenschaft"
~type_genre:"Aufsatz in Zeitschrift"
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
7
Management communication quarterly
6
Corporate communications : an international journal
4
Journal of advertising : official publication of the American Academy of Advertising
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Journal of media business studies
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Die Betriebswirtschaft : DBW
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business ethics : JOBE
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Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
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The review of economic studies
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Annals / The Academy of Management
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Business communication quarterly : a publication of the Association for Business Communication
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European retail research
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of project management : the journal of The International Project Management Association
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International journal of sport management and marketing : IJSMM
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International journal of technology management : IJTM
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JMM : the international journal on media management
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Journal of advertising research
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Journal of communication management
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Journal of economics & management strategy : JEMS
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Journal of management : JOM
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Journal of marketing communications
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Journal of organizational change management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of transnational management : the official journal of the International Management Development Association
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Journal of travel and tourism marketing
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Management & organizational history : MOH
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Organization : the critical journal of organization, theory and society
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Research policy : policy, management and economic studies of science, technology and innovation
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Scandinavian journal of management
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Schmalenbach business review : sbr
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The Academy of Management review : AMR
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ECONIS (ZBW)
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Mit der Hamburg Media School ins Ausland : die Gründung einer internationalen Hochschulallianz im Medienbereich
Meyer-Burckhardt, Hubertus
;
Grannemann, Nils
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
7
(
2010
)
2
,
pp. 37-39
Persistent link: https://www.econbiz.de/10003983378
Saved in:
2
Netzkompetenz gleich Werberesistenz? : ein Experiment zur Erinnerung von Online-Werbung in Abhängigkeit von der Interneterfahrung
Klimmt, Christoph
;
Weinacht, Stefan
;
Donner, Bernhard
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
6
(
2009
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10003820375
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