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~isPartOf:"Meffert Marketing Edition"
~isPartOf:"Working Papers / Department of Business Economics and Public Policy, Kelley School of Business"
~person:"Meffert, Heribert"
~person:"Rugman, Alan M."
~subject:"Strategisches Management"
~subject:"geographic scope"
~type_genre:"Textbook"
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Meffert Marketing Edition
Working Papers / Department of Business Economics and Public Policy, Kelley School of Business
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Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallstudien
Meffert, Heribert
;
Bruhn, Manfred
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2003
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4., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001726051
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