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~isPartOf:"Meffert Marketing Edition"
~person:"Forbes, Kristin"
~person:"Meffert, Heribert"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
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Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallstudien
Meffert, Heribert
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Bruhn, Manfred
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2003
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4., vollst. überarb. und erw. Aufl.
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