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~isPartOf:"Meffert Marketing Edition"
~subject:"Brand management"
~subject:"Dienstleistungsmarketing"
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Brand management
Dienstleistungsmarketing
Marketing
3
Services marketing
3
Theorie
3
Theory
3
Dienstleistung
2
Qualitätsmanagement
2
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Business economics
1
Deutschland
1
Dienstleistungsbetrieb
1
Dienstleistungsqualität
1
Germany
1
Kundenorientierung
1
Quality management
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Relationship marketing
1
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1
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German
3
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Bruhn, Manfred
3
Meffert, Heribert
3
Ahlert, Martin
1
Bremecker, Michael
1
Hadwich, Karsten
1
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Meffert Marketing Edition
Journal of business research : JBR
609
The journal of brand management : an international journal
563
The journal of product & brand management
387
Journal of retailing and consumer services
291
SpringerLink / Bücher
278
European journal of marketing : EJM
135
Industrial marketing management : the international journal for industrial and high-tech firms
120
Psychology & marketing
114
International journal of hospitality management
113
Journal of strategic marketing
110
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
Journal of marketing management : MM
104
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
85
Journal of marketing
82
Springer eBook Collection
77
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of international consumer marketing
66
Tourism management : research, policies, practice
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International journal of contemporary hospitality management
63
International marketing review
62
The journal of services marketing
61
Qualitative market research : an international journal
60
Cogent business & management
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
57
Journal of marketing research : JMR
57
Research
57
Journal of travel and tourism marketing
55
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ECONIS (ZBW)
3
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1
Exzellenz im Dienstleistungsmarketing : Fallstudien zur Kundenorientierung
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
ed.
); …
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10014012698
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2
Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallstudien
Meffert, Heribert
;
Bruhn, Manfred
-
2003
-
4., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001726051
Saved in:
3
Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden
Meffert, Heribert
;
Bruhn, Manfred
;
Hadwich, Karsten
-
2015
-
8., vollständig überarbeitete und erweiterte Auflage
aktualisiert. Neue Entwicklungen, insbesondere in den Bereichen Social Media, Customer Experience
Management
, Online …
Persistent link: https://www.econbiz.de/10014009713
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