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~isPartOf:"Meffert Marketing Edition"
~type_genre:"Case study"
~type_genre:"Reference book"
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Meffert Marketing Edition
Building corporate identity, image and reputation in the digital era
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Entrepreneurship marketing : principles and practice of SME marketing
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Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
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Ethics in marketing : international cases and perspectives
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Cases on business and management in the MENA region : new trends and opportunities
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Closed-loop supply chains : new developments to improve the sustainability of business practices
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallstudien
Meffert, Heribert
;
Bruhn, Manfred
-
2003
-
4., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001726051
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Exzellenz im Dienstleistungsmarketing : Fallstudien zur Kundenorientierung
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
ed.
); …
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10014012698
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