Cecilia, Casalegno; Luigi, Bollani; Elena, Candelo - In: Micro & Macro Marketing (2014) 3, pp. 441-460
Adverting is comparing itself with technology process and with the transformation of communication people attitudes; is television role changing? If yes, in which way? How television is interacting and integrating with web 2.0 communication tools? The aim of this research is to analyse the...