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~isPartOf:"Modern economy"
~isPartOf:"The journal of brand management : an international journal"
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~subject:"Strategic management"
~subject:"Strategisches Management"
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Modern economy
The journal of brand management : an international journal
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11
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5
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Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
2
Strategic trademark management : a systematic
literature
review
and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
3
Strategic cost management : review of research status at home and abroad
Wang, Yong
- In:
Modern economy
10
(
2019
)
2
,
pp. 513-522
Persistent link: https://www.econbiz.de/10011999144
Saved in:
4
Management accounting
literature
review
: based on the development of management accounting research in 2015-2017
Jiang, Darong
- In:
Modern economy
10
(
2019
)
12
,
pp. 2315-2334
Persistent link: https://www.econbiz.de/10012312479
Saved in:
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