//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Aaker, David A."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
2
Author
All
Aaker, David A.
2
Joachimsthaler, Erich A.
2
Published in...
All
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
California management review
7
Journal of marketing research : JMR
7
California management review : CMR
6
Harvard business review : HBR
5
Journal of marketing
4
Harvard-Business-Manager : das Wissen der Besten
3
Report / Marketing Science Institute
3
Business Horizons
2
Business horizons
2
Journal of Consumer Research
2
Journal of advertising research
2
Management Science
2
Management science : journal of the Institute of Management Sciences ; application and theory
2
Marketing Science
2
The Jossey-Bass business & management series
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of brand management : an international journal
2
Wiley series in marketing
2
Academy of Management journal : AMJ
1
American marketing association
1
Consumerism : search for the consumer interest
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Forecasting
1
International marketing ; Vol. V
1
J-B Short Format Ser
1
J-B Short Format Series
1
Jossey-Bass short format series
1
Journal of accounting & economics
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Marketing models : quantitative applications
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing und Verbraucherpolitik
1
Measuring and managing brands
1
Operations research, Management science : OR MS ; the international literature digest
1
Prentice-Hall international series in management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A.
;
Aaker, David A.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 647-671)
.
2005
Persistent link: https://www.econbiz.de/10003100703
Saved in:
2
Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A.
;
Aaker, David A.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 539-563)
.
2001
Persistent link: https://www.econbiz.de/10003004107
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->