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~isPartOf:"Multicultural perspectives in customer behaviour"
~person:"Ghauri, Pervez N."
~person:"Sander, Matthias"
~subject:"International market entry"
~subject:"Markenartikel"
~subject:"Multinationales Unternehmen"
~subject:"Strategische Allianz"
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
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