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~isPartOf:"Munich Business School working paper"
~subject:"Markenführung"
~subject:"Sponsoring"
~subject:"Sportmarketing"
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Markenführung
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Munich Business School working paper
International journal of sport management and marketing : IJSMM
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Harvard-Business-Manager : das Wissen der Besten
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International journal of entrepreneurial venturing
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International journal of market research : JMRS ; the journal of the Market Research Society
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Influencer Marketing: Eine empirische Multimethodenanalyse zur Markenwahrnehmung von Sportmodenherstellern auf Instagram
Parth, Mona
;
Kraft, Patricia
;
Raif, Hanna
-
2017
Persistent link: https://www.econbiz.de/10011859760
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