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~isPartOf:"NBER working paper series"
~isPartOf:"SpringerLink / Bücher"
~person:"Huber, Frank"
~subject:"Markentreue"
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Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
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2., überarbeitete und erweiterte Auflage
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