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~isPartOf:"NES working paper series : working paper"
~isPartOf:"Schriftenreihe Marketing, Management"
~subject:"Image processing"
~subject:"Markenführung"
~subject:"Visualisierung"
~subject:"social media"
~type_genre:"Graue Literatur"
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Image processing
Markenführung
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NES working paper series : working paper
Schriftenreihe Marketing, Management
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
21
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
Simon Business School working paper
3
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3
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2
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2
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2
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2
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2
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2
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2
Working paper / Indian Institute of Management, Ahmedabad
2
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1
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1
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
1
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Visual listening in: extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
-
2019
Persistent link: https://www.econbiz.de/10012494099
Saved in:
2
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
-
2019
Persistent link: https://www.econbiz.de/10012494101
Saved in:
3
Die Wahrnehmung von Luxus und Tradition als Werttreiber einer Marke : Analysen auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Kanaplei, Kim
-
2011
Persistent link: https://www.econbiz.de/10009236559
Saved in:
4
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
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