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~isPartOf:"NICPRE / National Institute for Commodity Promotion Research and Evaluation"
~person:"Dereje, Mekdim"
~person:"Schmit, Todd M."
~person:"Shen, Qiuhong"
~person:"Zhou, Zhangyue"
~subject:"Konsum"
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Advertising
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Advertising effects
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Cheese
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Consumption
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Käse
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Milch
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Milk
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USA
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United States
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Werbewirkung
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1999-2001
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Dereje, Mekdim
Schmit, Todd M.
Shen, Qiuhong
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The journal of development studies : JDS
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ECONIS (ZBW)
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Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
Schmit, Todd M.
;
Kaiser, Harry M.
-
2002
Persistent link: https://www.econbiz.de/10001766787
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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
Schmit, Todd M.
(
contributor
)
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2001
Persistent link: https://www.econbiz.de/10001583653
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