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The contingent effect of corporate social responsibility fit on consumer brand attitude : a research on boundary conditions of consumer attribution
Tian, Hong
;
Yuan, Haixia
;
Abimbola, Temi
- In:
Nankai business review international
4
(
2013
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10010212529
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2
The role of branding capability for innovative companies : stock market reactions to new product announcement
Lei, Xinghui
;
Ye, Tingting
;
Abimbola, Temi
- In:
Nankai business review international
4
(
2013
)
4
,
pp. 329-348
Persistent link: https://www.econbiz.de/10010212532
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