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~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Schmitz, Christian"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"Selling"
~subject:"Theory"
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Consumer behaviour
Marketing management
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B-to-B-Marketing
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Business-to-business marketing
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Competitive strategy
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Direktmarketing
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Efficiency
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Investitionsgütermarketing
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Kundenorientierung
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Neue Institutionenökonomik
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Godefroid, Peter
Jacob, Frank
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Kliche, Mario
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Neue betriebswirtschaftliche Forschung : Nbf
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
ESCP-EAP working paper
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management : JPSSM
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Journal of the Academy of Marketing Science
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Springer eBook Collection / Business and Economics
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Produktindividualisierung : ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich
Jacob, Frank
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1995
Persistent link: https://www.econbiz.de/10013354040
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