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~isPartOf:"Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie"
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Was kostet Angst? : eine neuroökonomische Studie zum Home-Bias
Kenning, Peter
;
Mohr, Peter
;
Plassmann, Hilke
- In:
Neuroökonomie : neue Theorien zu Konsum, Marketing und …
,
(pp. 171-189)
.
2007
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